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View Full Version : Brand, not price, drives insurance: EandY



IndiaInsurance
11th May 2012, 06:12 PM
Consumers prefer the brand of the service provider, customer service and convenience over price while buying general insurance products, an Ernst and Young (EandY) survey has found.

More... (http://www.financialexpress.com/news/brand-not-price-drives-insurance-eandy/948208/)