Most people opting for EMI mode are new-to-insurance customers. “As high as 40-45% in the EMI segment are first-time buyers. About 40% opt for health coverage of Rs 5-10 lakh, and another 40% opt for the Rs 25 lakh-Rs 1 crore sum insured,” said Policybazaar business head (health) Amit Chabra.

More...