With stock market bouncing back in the country, the life insurnace policy holders are now more keen to buy equity-linked Ulip products. For the private sector life insurer, ICICI Prudential, investors are opting more for the equity-linked ULIP products than the debt-linked ones. This shift in buying behaviour has been observed by the insurer during past few months. Talking to FE Puneet Nanda, executive vice-president, ICICI Prudential Life Insurance, said, As on May-end, the ratio between equity and debt linked Ulip products was 60:40 as against 50:50 in March-end. The assets under management of the company was at Rs 42,000 ...

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