Insurers take cover in rural India

[IndiaInsurance]

India's 23 life insurance cos and 21 general insurance firms are experimenting and innovating in terms of product development, pricing policy and delivery channels to grab a larger pie of the under-penetrated rural India.

More... (http://economictimes.indiatimes.com/Insurers-take-cover-in-rural-India/articleshow/5341908.cms)