Aviva picks up five agencies for its media duties

Accounts Insurance company Aviva has shortlisted five agencies for its global media planning and buying account. enithOptimedia, Maxus, Carat, OMD and Initiative are participating in the business worth Rs 25 crore. In India, the media duties are handled by ZenithOptimedia. GM hires agencies for media and creative duties According to media reports, General Motors (GM) has shuffled its creative business. Publicis India bags the account that until now was with Leo Burnett. Additionally, Starcom Worldwide wins the media business. The transition will be completed over a period of few months. UPS global account goes to Ogilvy & Mather Ogilvy & ...

More...