Brand in the story

If you have been watching Bigg Boss-3 on Viacom 18 s Hindi general entertainment channel Colors lately, you wouldn t have missed the in-your-face presence of a host of brands across the one-hour show Vodafone pug holding up a placard in the store room, Max Life Insurance billboard staring down at a contestant in the gym, Lux hoarding near the women s closet, or Garnier hoarding in the men s attic. Besides this passive presence, many of these trends have been made part of the show by organising contests or events involving an active use or discussion of the attributes of the brands. Small ...

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