Reliance Life's new brand promise is 'All is Well'

Reliance Life Insurance has entered into an association with the makers of 3 Idiots , as per which the insurance firm will use the thought All is Well -- one of the mainstay theme of the film -- to promote its products. All is well is a brand promise. It is a way of saying that if someone has our policy, his financial needs in the various milestones of his life would be covered by our plans, Reliance Capital Chief Marketing Officer Sanjay Jain said. The makers of 3 Idiots , Vidhu Vinod Chopra Films, and Reliance Life have entered into a ...

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