GenNow parents saving for children's education

Saving for children is the top-most priority for parents across the country. They are even willing to cut on expenses on shopping and outings to save for their children s education, according to Young Scholar Insights , a survey by insurance major Aviva. The survey was conducted by IMRB India on behalf of the insurance major. According to the survey, parents start saving when the child is less than 5 years. In places like Chennai, the process is initiated as soon as the child is born. When it comes to investment instruments, insurance has been perceived as the most relevant instrument for ...

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