Lalaji, ek policy dena!

Unorthodox is the word for Max Vijay. One, it is unlike any orthodox insurance product. Two, its distribution network runs solely on word of mouth and trust. The brand name comes much later. Consider 50-something Govind Ram Kamani from Agra. For the past 23 years, he has sold tea from a makeshift cart. He doesn t know what Max New York Life is, but he bought an Rs 1,000 Max Vijay Life policy eight months back from a fellow shopkeeper, Sanjeev Arora. More than the fact that the policy gives him a life cover of Rs 5,000 and an accidental cover ...

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