The Shopper's Show

Levi s, Whirlpool, LG, Samsung, Reebok... the list goes on. These are among the 500-odd brands that are available on the country s first 24-hour home shopping TV channel, HomeShop18. The channel has also started selling insurance and could soon be retailing real estate the last thing one would have ever imagined a home shopping channel selling in India. In existence for over a decade, teleshopping programmes on various television channels had earned the rather dubious distinction of selling products like slim sauna belts and amulets with magical properties. The fact that the companies behind these programmes, which includes the likes of ...

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