Murugappa goes for a makeover

The Rs 14,000-crore Murugappa group, with interests in fertiliser, sugar, abrasives, financial services, general insurance, bicycles and auto components, has undergone a change with a new brand identity on Wednesday. The group s executive chairman A Vellayan said it has opted for a new logo a peacock in a vibrant red which embodies vigour, energy, vibrancy, strength, power, passion with timeless values and beliefs that defines the group s future. Vellayan said, The theme of the new brand identity Energy Ubound was developed to synchronise with the group s ambitious expansion plans to grow three times of the GDP or 24% - on ...

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