Colors' Bigg Boss 4 gets eight sponsors

Colors has locked in eight sponsors for Bigg Boss 4, which will be hosted by Salman Khan. A clutch of telecom, insurance, auto and FMCG companies will be the advertising partners for the show. Bigg Boss 4, which will be aired from October 3, is pitted against Sony TV s Kaun Banega Crorepati 4 with Amitabh Bachchan as its host, and will be aired at the same time. Vodafone is the title sponsor for the show and the other sponsors include General Motors, Suzuki motorcycles, Bharti Axa Life Insurance, LG Infinia TV, and Spice Mobiles. Media planners say that advertisement revenues ...

More...