Men more active than women in buying insurance online: Study

A study by PolicyBazaar - an online insurance portal - showed that men were more active in buying insurance online than women. In the last quarter, 98.1 percent of the people who bought insurance online were men, while only 1.9% were women. The study also showed that metro residents were more active visitors of insurance portals than non-metros. Overall, 59% of online visitors were from metros like Mumbai, Delhi, etc, while just 19% of visitors resided in mini-metros. Another 21% of the visitors belonged to the 'Others' category that included small towns and cities, as per the data collated by PolicyBazaar.

Moreover, the study shows that in the metros people are more concerned about their vehicle. Among those who checked for car insurance online, 71.4% resided in the metros. Metro residents also consider health a concern, as 63% of all online visitors who checked for health insurance belonged to metros. The interesting point is people living in small towns and cities were more interested in other insurance like property, as almost 78% of the visitors inquiring for that category of insurance resided in small towns and cities, while only 18.5% of the visitors were metro residents.

Another interesting find was that people in age-group of 25-40 were the most active in buying insurance online. However, they mostly buy life and health insurance, while car insurance was preferred among the younger age group of 20-25 years.

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