'With competition around, LIC has reinvented itself'

Life Insurance Corporation, a public sector behemoth set up in 1956, is facing a tough competition from new life insurers on all fronts. DK Mehrotra, managing director, LIC in an exclusive interview with FE s Sitanshu Swain and Kumud Das explain the strategies, the state-owned insurer is devising to protect its turf. Was Jeevan Aastha, which collected Rs 10,000 crore instead of the targeted amount of Rs 25,000 crore, a failure or a success? If I had not created a hype that we could collect Rs 25,000 crore, then I would not have been able to reach the real goal. I ...

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