The regulator s stringent norms on unit linked insurance plans (Ulips) set to be effective from September 1, is going to be game changer in the country s insurance industry. The 22 players in the liberalised, $41 billion life insurance industry will be implementing the Insurance Regulatory & Development Authority s (Irda) new norms. Historically, Ulips have contributed almost over 80% of the incremental premiums of the fast growing life insurance industry over last few years . Irda, which had emerged victorious in its turf over with the capital market regulator Sebi had drastically changed the way life insurers are cashing in on ...

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