With the country's health insurance penetration at only about 3%, there is a huge market yet to be tapped. A new entrant in this space is Max Bupa Health Insurance, a joint venture between Analjit Singh's Max and global health insurer Bupa. Damien Marmion, the chief executive of the company, in an interview with FE's Sitanshu Swain, discusses his plans for India and promises to bring in a different experience in the domestic health insurance market.

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