Life Insurance is a long-term product and Unit-Linked Insurance Plans (Ulips) are no different. Unfortunately, some customers have bought Ulips with a short-term objective in mind, and in the volatile market conditions, they press the panic button and surrender the policies or discontinue payment of premiums. This action is detrimental to the financial health of the policy holder. It is important to keep the Ulip policy in force for the entire term by paying premium regularly.

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